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Virtusize, a virtual size-fitting service, now offered to original cut-and-sew brand [LIFiLL]
(Director: Ueno Olausson Andreas, Head Office: Shibuya-ku, Tokyo; hereinafter "Virtusize") has started providing the virtual try-on solution "Virtusize" to the official online shop of the D2C brand "LIFiLL" operated by Styrem Takisada Osaka Co. (President and CEO: Ryuta Taki; Head Office: Nani Ward, Osaka; hereinafter referred to as "Styrem"), started providing the virtual try-on solution "Virtusize'' to the official online store of D2C brand "LIFiLL" on July 1, 2024.
Implementing Virtusize
LIFiLL is a borderless cut-and-sew brand that was introduced in 2021. It was created as a D2C brand that transcends all borders, including work, gender, and age.
With the exception of a few products, all are "neutral" specifications. The brand offers the same unisex items for both men and women, mainly in four sizes. The brand does not operate an official offline store, but is focused on e-commerce.
In such a situation, female customers may have questions about the following- for example, a female customer may ask:
- "Is LIFiLL’s size (S) the same as the standard women's size (S) that I usually wear?
- Is the LIFiLL size (S) a standard men's size (S)?
We have received many questions about sizes, such as "Is the size (S) of LIFiLL the same as the size (S) of men's clothes?
Until now, each customer has been asked to check the size chart to determine the fit before making a purchase, but since implementing Virtusize, we have been offering a size change service in case we do not meet expectations. However, as the brand continues to grow, we felt that there must be a better way to provide customers with even greater convenience and peace of mind.
The quality of cut-and-sew garments is directly related to all processes from the selection of raw materials to the finished product: knitting, dyeing, and sewing. With LIFiLL’s professional expertise, customers often shop with confidence, leading to approximately 40% of all customers becoming repeat customers and supporting the brand.
By introducing "Virtusize," we hope to provide an environment where customers can easily try on items with a sense of security similar to trying on items in a physical store, and we hope that more customers will experience the appeal of LIFiLL.
In terms of e-commerce KPIs, we hope that Virtusize will support us in reducing the number of customers who leave the store between "add to cart" and "checkout completion".
Service Overview
- Comfortable online try-on function and convincing size recommendation
- Smooth comparison of personal silhouettes and favorite items
You can intuitively check the detailed fit with the "Body to Clothes Comparison" function
With the "Compare Clothes" feature, you can compare the sizes of clothes registered in your closet and purchased items by simply clicking the "Compare Clothes" icon.
Create your own collection of favorites
You can create your own collection of favorites in the "Online Closet''. Clothes purchased from Virtusize-affiliated stores are automatically registered in your closet, allowing you to manage your collection across stores and brands. You can also add items you are interested in to your closet without having to purchase them. You can compare the sizes of the clothes in your closet with the items you are considering purchasing.
Suggesting the right size from two silhouettes
All sizes of products can be checked with a single touch through the size buttons on the screen. The sizing for each size is displayed, and information on all sizes can be viewed at a glance. If you already have size data or have a purchase history, recommended sizes that are close to the silhouettes of items in your closet and sizes selected by people with similar body shapes based on your body silhouette will also be suggested.
About LIFiLL
LIFiLL - TRUE BORDERLESS WEAR
Yarn covered with air, luxuriously simple. The definition of softness changes the moment it touches your skin. High-quality materials with comfort and nurturing qualities that you can walk with forever. A neutral design that subtly reveals the wearer's dignity and style. Clothes that weave a new impression, transcending work, gender, and even rules, to live each day with the utmost life-size. Weaving nature. Connect with your own personality.
Official website: https://lifill.jp
Official Instagram account: https://www.instagram.com/lifill_official_jp
About Virtusize
Virtusize is a fashion big data company that provides the item recommendation solution "FittingRoom" and the analytics platform "Analytics", with the mainstay of "Virtusize", a virtual try-on service using product size data. Analytics, an analytics platform. These solutions support the selection of appropriate items by providing highly personalized recommendations based on customers' "cross-site" purchasing and comparison information.
This is a new service for the fashion e-commerce industry. We have helped to reduce return rates and increase repeat business. Currently, more than 150 fashion sites around the world use our service, including Adidas, Ralph Lauren, Under Armour, Beams, United Arrows, Onward, World, Marui, and Lumine.
Virtusize, a virtual size-fitting service, now offered to original cut-and-sew brand [LIFiLL]
(Director: Ueno Olausson Andreas, Head Office: Shibuya-ku, Tokyo; hereinafter "Virtusize") has started providing the virtual try-on solution "Virtusize" to the official online shop of the D2C brand "LIFiLL" operated by Styrem Takisada Osaka Co. (President and CEO: Ryuta Taki; Head Office: Nani Ward, Osaka; hereinafter referred to as "Styrem"), started providing the virtual try-on solution "Virtusize'' to the official online store of D2C brand "LIFiLL" on July 1, 2024.
Implementing Virtusize
LIFiLL is a borderless cut-and-sew brand that was introduced in 2021. It was created as a D2C brand that transcends all borders, including work, gender, and age.
With the exception of a few products, all are "neutral" specifications. The brand offers the same unisex items for both men and women, mainly in four sizes. The brand does not operate an official offline store, but is focused on e-commerce.
In such a situation, female customers may have questions about the following- for example, a female customer may ask:
- "Is LIFiLL’s size (S) the same as the standard women's size (S) that I usually wear?
- Is the LIFiLL size (S) a standard men's size (S)?
We have received many questions about sizes, such as "Is the size (S) of LIFiLL the same as the size (S) of men's clothes?
Until now, each customer has been asked to check the size chart to determine the fit before making a purchase, but since implementing Virtusize, we have been offering a size change service in case we do not meet expectations. However, as the brand continues to grow, we felt that there must be a better way to provide customers with even greater convenience and peace of mind.
The quality of cut-and-sew garments is directly related to all processes from the selection of raw materials to the finished product: knitting, dyeing, and sewing. With LIFiLL’s professional expertise, customers often shop with confidence, leading to approximately 40% of all customers becoming repeat customers and supporting the brand.
By introducing "Virtusize," we hope to provide an environment where customers can easily try on items with a sense of security similar to trying on items in a physical store, and we hope that more customers will experience the appeal of LIFiLL.
In terms of e-commerce KPIs, we hope that Virtusize will support us in reducing the number of customers who leave the store between "add to cart" and "checkout completion".
Service Overview
- Comfortable online try-on function and convincing size recommendation
- Smooth comparison of personal silhouettes and favorite items
You can intuitively check the detailed fit with the "Body to Clothes Comparison" function
With the "Compare Clothes" feature, you can compare the sizes of clothes registered in your closet and purchased items by simply clicking the "Compare Clothes" icon.
Create your own collection of favorites
You can create your own collection of favorites in the "Online Closet''. Clothes purchased from Virtusize-affiliated stores are automatically registered in your closet, allowing you to manage your collection across stores and brands. You can also add items you are interested in to your closet without having to purchase them. You can compare the sizes of the clothes in your closet with the items you are considering purchasing.
Suggesting the right size from two silhouettes
All sizes of products can be checked with a single touch through the size buttons on the screen. The sizing for each size is displayed, and information on all sizes can be viewed at a glance. If you already have size data or have a purchase history, recommended sizes that are close to the silhouettes of items in your closet and sizes selected by people with similar body shapes based on your body silhouette will also be suggested.
About LIFiLL
LIFiLL - TRUE BORDERLESS WEAR
Yarn covered with air, luxuriously simple. The definition of softness changes the moment it touches your skin. High-quality materials with comfort and nurturing qualities that you can walk with forever. A neutral design that subtly reveals the wearer's dignity and style. Clothes that weave a new impression, transcending work, gender, and even rules, to live each day with the utmost life-size. Weaving nature. Connect with your own personality.
Official website: https://lifill.jp
Official Instagram account: https://www.instagram.com/lifill_official_jp
About Virtusize
Virtusize is a fashion big data company that provides the item recommendation solution "FittingRoom" and the analytics platform "Analytics", with the mainstay of "Virtusize", a virtual try-on service using product size data. Analytics, an analytics platform. These solutions support the selection of appropriate items by providing highly personalized recommendations based on customers' "cross-site" purchasing and comparison information.
This is a new service for the fashion e-commerce industry. We have helped to reduce return rates and increase repeat business. Currently, more than 150 fashion sites around the world use our service, including Adidas, Ralph Lauren, Under Armour, Beams, United Arrows, Onward, World, Marui, and Lumine.
Virtusize, a virtual size-fitting service, now offered to original cut-and-sew brand [LIFiLL]
(Director: Ueno Olausson Andreas, Head Office: Shibuya-ku, Tokyo; hereinafter "Virtusize") has started providing the virtual try-on solution "Virtusize" to the official online shop of the D2C brand "LIFiLL" operated by Styrem Takisada Osaka Co. (President and CEO: Ryuta Taki; Head Office: Nani Ward, Osaka; hereinafter referred to as "Styrem"), started providing the virtual try-on solution "Virtusize'' to the official online store of D2C brand "LIFiLL" on July 1, 2024.
Implementing Virtusize
LIFiLL is a borderless cut-and-sew brand that was introduced in 2021. It was created as a D2C brand that transcends all borders, including work, gender, and age.
With the exception of a few products, all are "neutral" specifications. The brand offers the same unisex items for both men and women, mainly in four sizes. The brand does not operate an official offline store, but is focused on e-commerce.
In such a situation, female customers may have questions about the following- for example, a female customer may ask:
- "Is LIFiLL’s size (S) the same as the standard women's size (S) that I usually wear?
- Is the LIFiLL size (S) a standard men's size (S)?
We have received many questions about sizes, such as "Is the size (S) of LIFiLL the same as the size (S) of men's clothes?
Until now, each customer has been asked to check the size chart to determine the fit before making a purchase, but since implementing Virtusize, we have been offering a size change service in case we do not meet expectations. However, as the brand continues to grow, we felt that there must be a better way to provide customers with even greater convenience and peace of mind.
The quality of cut-and-sew garments is directly related to all processes from the selection of raw materials to the finished product: knitting, dyeing, and sewing. With LIFiLL’s professional expertise, customers often shop with confidence, leading to approximately 40% of all customers becoming repeat customers and supporting the brand.
By introducing "Virtusize," we hope to provide an environment where customers can easily try on items with a sense of security similar to trying on items in a physical store, and we hope that more customers will experience the appeal of LIFiLL.
In terms of e-commerce KPIs, we hope that Virtusize will support us in reducing the number of customers who leave the store between "add to cart" and "checkout completion".
Service Overview
- Comfortable online try-on function and convincing size recommendation
- Smooth comparison of personal silhouettes and favorite items
You can intuitively check the detailed fit with the "Body to Clothes Comparison" function
With the "Compare Clothes" feature, you can compare the sizes of clothes registered in your closet and purchased items by simply clicking the "Compare Clothes" icon.
Create your own collection of favorites
You can create your own collection of favorites in the "Online Closet''. Clothes purchased from Virtusize-affiliated stores are automatically registered in your closet, allowing you to manage your collection across stores and brands. You can also add items you are interested in to your closet without having to purchase them. You can compare the sizes of the clothes in your closet with the items you are considering purchasing.
Suggesting the right size from two silhouettes
All sizes of products can be checked with a single touch through the size buttons on the screen. The sizing for each size is displayed, and information on all sizes can be viewed at a glance. If you already have size data or have a purchase history, recommended sizes that are close to the silhouettes of items in your closet and sizes selected by people with similar body shapes based on your body silhouette will also be suggested.
About LIFiLL
LIFiLL - TRUE BORDERLESS WEAR
Yarn covered with air, luxuriously simple. The definition of softness changes the moment it touches your skin. High-quality materials with comfort and nurturing qualities that you can walk with forever. A neutral design that subtly reveals the wearer's dignity and style. Clothes that weave a new impression, transcending work, gender, and even rules, to live each day with the utmost life-size. Weaving nature. Connect with your own personality.
Official website: https://lifill.jp
Official Instagram account: https://www.instagram.com/lifill_official_jp
About Virtusize
Virtusize is a fashion big data company that provides the item recommendation solution "FittingRoom" and the analytics platform "Analytics", with the mainstay of "Virtusize", a virtual try-on service using product size data. Analytics, an analytics platform. These solutions support the selection of appropriate items by providing highly personalized recommendations based on customers' "cross-site" purchasing and comparison information.
This is a new service for the fashion e-commerce industry. We have helped to reduce return rates and increase repeat business. Currently, more than 150 fashion sites around the world use our service, including Adidas, Ralph Lauren, Under Armour, Beams, United Arrows, Onward, World, Marui, and Lumine.
